Time for a Top Drawer Refresh! 🧦🩲

Jan 1, 2026, 1:02 PM•primary

The Winter Sale Everything up to 60% off. Save sitewide, including 60% off ALL clearance items

Top Drawer Refresh Time for a restock of top-rated, sensory-friendly socks & undies in a rainbow of prints and colors.

Underwear packs in sets of 3 or 7 for every day of the week! Socks with color coded heels by size to easily pair up on laundry day in crew, ankle, and quarter sock styles

The Reviews Are In. “These really worked for our little one with sensory sensitivities. The fit is perfect, they are soft, and the seams are not a problem!” —Claudia. “My kid will only wear these briefs. Nothing scratchy, nothing pinching. Love the quality, comfortable fit, and of course happy colors.” —Molly D. shop socks & underwear

The Valentine’s Day Shop is Open! Shop more socks plus festive styles for the whole family.

Winter sale: Up to 60% off sitewide, prices as marked; All clearance items 60% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

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