30% Off: Tees & Shorts Made to Wear (but not wear out)

Apr 6, 2025, 12:02 PM•primary

Spring stock-up sale! 30% off All Tees, Shorts & Babysuits. Plus 20% off everything else with code SPRINGSAVE. on first order

30% Off All Tees & Shorts! / Made to Wear But Not Wear Out / Your favorite super soft sustainable basics, made to last wash after wash.

Baby play short “They’re soft and colors stay vibrant after many washes.” -Vicky M. Shop 30% off baby shorts ->

Kids pocket tee “Hold up great in wash and play. Bold colors that don't fade, quality fabric, and comfortable fit.” -Amanda C. Shop 30% off kids tees->

Adult classic slub crewneck tee (women's fit) “It fits so well, great quality, super soft, and doesn't change size at all when washed and dried.” -Kendra O. Shop 30% off adult tees->

Kids gym short “These are so soft and great quality. They wash and wear so well and without pilling.” -Pam D. Shop 30% off kids shorts ->

Kids StayCool tee “Fantastic lightweight shirt. Also washes well and holds up.” -Katharine P. Shop 30% off active tees & shorts ->

Organic short sleeve babysuit “Really nice material and constructed very well.” -Janine A. Shop 30% off babysuits & tees ->

Did you know? all of our styles undergo extensive wash testing to help us evaluate colorfastness and durability. we also ask our own kids to wear test our clothes!

Spring stock-up sale! 30% off All Tees, Shorts & Babysuits. Plus 20% off everything else for new customers with code FIRSTORDER. on first order

30% Off Sale is limited time only on select items, while supplies last. Sale prices as marked and subject to change.
*Promotion code ​FIRSTORDER: applies to all full-price items in the order, and may apply to select sale items as advertised. Cannot combine with other promo codes. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel sales and promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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