💌 NEW limited-edition Valentine's Day styles inside!

Jan 6, 2026, 2:00 AM•primary

Baby

Kids

Adult

Sale

20% off full price items + free shipping on your first order w/ code FIRSTORDER

New Arrival Spotlight: The Valentine's Day Shop is Open! Just in graphic tees, PJs, and more are here in soft-as-can-be styles to mix and match with your crew.

Kids candy hearts tee

Kids heart tee

Baby long sleeve rainbow candy hearts tee

Kids organic long sleeve PJ set in rainbow candy hearts

Kids organic PJ set in rainbow candy hearts

Kids heart sweatpant

Kids sweatshirt in confetti hearts

Baby long sleeve heart tee

Shop all Valentine's Day styles

Up to 60% off end of season sale. plus save an extra 20% with code EXTRA20

End of season sale: Up to 60% off, prices as marked; All clearance items 60% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

Get 20% off full-price items and free shipping on your first order with code FIRSTORDER. Free shipping applies after all discount codes have been applied. Other exclusions may apply. New customers only. Not valid on gift card orders.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018

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