20% OFF: The Swim Shop is Open!

Feb 13, 2025, 1:02 PM•primary

Up to 60% off winter styles going fast—shop End of Season now!

Wear What Suits You / Shop 20% off bestselling UPF 50+ swimwear in a rainbow of colors and prints, all made with recycled materials. get 20% off

“Primary swim is our favorite! Bright, comfortable, durable. My kid loves the colors!” —Tessa G.

20% off all new arrivals. Let spring shopping begin, with a rainbow of new styles & back-in-stock faves.

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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