The Dress Shop is OPEN 👗 Come on in!

Aug 27, 2024, 2:15 PM•primary

Enjoy 20% off your first order with code MY20PCT*

Dresses for All. From Picture Day to the playground, our soft and comfortable dresses are ready for any activity (and always have pockets).

New and returning stripe explorer & perfect pocket dresses for fall

Just-in popover dress in 100% cotton, with embroidered heart detail

Soft and stretchy french terry sweatshirt dresses, in confetti dots and stars

Baby Dresses & Rompers Plus shop fresh new arrivals for baby too, including matching styles in stripes and french terry rompers! Shop baby

USE CODE: FALL24PASS Fall Savings Pass 20% OFF 5+ ITEMS! PLUS FREE SHIPPING! Excludes clearance Stock up now

*Code MY20PCT for new customers only. Cannot be combined with other offers. One time use per household.
 
Promotion code FALL24PASS requires 5+ non-clearance items in the order, and a 20% discount will then apply to all non-clearance items in the order. Multi-pack and bundle styles count as 1 item in the order. Cannot be combined with other offers.
 
All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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1:00 PM (Today)

👋 Hi there, my 40% off sale picks + a year of FREE shipping!

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2:00 AM (Today)

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1:02 PM (Yesterday)

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