30% OFF top picks in the Basics Sale!

Jul 21, 2025, 1:01 AM•primary

Hi there,

We don’t do this a lot, but our bestselling basics are 25% off for a limited time! There are even several top essentials at 30% off right now—so just in case you missed those I rounded them up below so you can score all the best deals.

Here are some top picks for kids, ALL 30% OFF:

The jogger (now $20)
Short sleeve ($16) and long sleeve pique polos ($20)
The capri legging (now $11.50)
The zip hoodie ($26) and sweatshirt ($20)
Stretch chino elastic-back pant (now $30)
FlexKnit polo (now $20)
ICYMI: the entire Active Shop is also on sale!

For baby, too:

Baby jogger (now $13)
Zip hoodie ($20) and sweatshirt ($13)
Organic short sleeve babysuit 3-pack ($26.25)
Heathered henley shortie ($11.50)
Stretch chino drawstring pant (now $14.50)

And of course, there are lots of deals to check out in the End of Season Sale, too—we’re talking our best prices yet on swim, tees, shorts, and more.

Thanks and enjoy your weekend,
Team Primary

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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