Get 30% off YOUR top styles (+everything else)

Mar 13, 2026, 12:01 PM•primary

Hi there,

The Friends & Family Event is still on (!!) which means 30% OFF EVERYTHING—yes, everything—for a limited time only. Here are the styles you’re loving the most while they’re on major sale.

Here are the top 5 most-loved styles for kids right now:

For baby:

Saving the best for last—these adult styles are flying off the shelves:

Classic slub v-neck tee (women's fit)
PJ pant in rainbow plaid (unisex fit)
24/7 crop sweatshirt in candy stripe (women's fit)
Classic slub crewneck tee (women's fit)
Easy crewneck tee (women's fit)

Happy shopping!
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. No additional discount codes apply. All clearance items 50% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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