Your Favorites Just Restocked! 🙌 In allll the colors

Feb 5, 2025, 1:02 PM•primary

Baby

Kids

Adult

Restock Alert Refresh Your Faves! Their go-to basics are back in all their favorite colors. Stock up now! Shop restocked faves

Spring art show. This season, we're excited to highlight artwork created by kids featured in our photography! Rainbow illustration by Ava R

Sweats & Hoodies / “The fabric is the perfect thickness and the zipper is great quality. The go-to sweatshirt for us.” —Cayla H. Shop baby

Joggers “The only pants she’ll wear! Perfect for cold temps. The bright colors bring light into cloudy days.” —Connie S. Shop baby

Organic Zip Footies “Softest onesie ever. Fabric is thick and sturdy. Grip on feet are great. Favorite new outfit!” —Alexis L. shop now

Kids Active Styles “Best shirts ever. So light and cooling. My children LIVE in them.” —Erin C. Shop now

Classic Tees “Soft and sturdy cotton and the color is beautiful.” —Eve T. Shop baby

20% off all new arrivals. Let spring shopping begin, with a rainbow of new styles & back-in-stock faves.

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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