Weekend Deal Guide: How to Save & What to Shop!

Feb 14, 2026, 1:02 PM•primary

Hi there,

Are you SO ready for the weekend? I know I am! I hope yours is filled with some slightly warmer weather, relaxation, and time together – also it’s a big weekend for shopping deals, so consider this your VIP scoop on what not to miss at Primary:

50% Off Puffer Jackets: Lightweight styles are under $35 for a very limited time.
20% Off Spring Arrivals: Explore a fresh lineup of graphic tees, restocked active styles, St. Paddy’s PJs and tees, and back in stock basics. (Psst… rainbow bolt tees & sweats are going fast!)
20% Off NEW Swim Prints: A wave of new UPF 50+ styles are here in bright hues and fun prints like flamingos, sailboats, octopus, turtles and more.
The Up to 60% Off Sale is still ON: Plus ALL clearance is 60% off and you get even more savings with code EXTRA20 to get an additional 20% off 5+ clearance items.

Hope this is helpful and enjoy your weekend,
Alex & Team Primary

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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