🌞 Meet the Sunlight Collection 🌞 (+ 30% off tees & shorts!)

Apr 8, 2025, 12:01 PM•primary

Baby

Kids

Adult

Meet sunlight Make getting dressed child’s play with easy outfits inspired by spring—now all 30% off in our 10th Birthday Event!

meet the sunlight collection: Our newest shade of yellow pairs well with pinks like flamingo and guava, along with neutral khaki.

Spring stock-up sale! 30% off All Tees, Shorts & Babysuits. Plus 20% off everything else for new customers with code FIRSTORDER. on first order

30% Off Sale is limited time only on select items, while supplies last. Sale prices as marked and subject to change.
*Promotion code ​FIRSTORDER: applies to all full-price items in the order, and may apply to select sale items as advertised. Cannot combine with other promo codes. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel sales and promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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