A note from our founders + 30% off ❤️

Oct 1, 2025, 4:18 PM•primary

Friends & Family Event. 30% OFF everything. with code FAM30

Happy October!

Today we’re excited to kick off our annual Friends & Family Event - where you can enjoy 30% off EVERYTHING for a limited time with code FAM30. (Only clearance items marked up to 60% off are excluded.)

We are extra proud of all the great new styles and colors you can find on our site right now – from our latest drop of rainbow heart sweaters to cozy fleece now for the whole family! We’re also super happy to welcome back our rainbow of bestselling puffers, plus all the basics you need to bring amazing DIY Halloween costumes to life.

Thank you so much for being part of the Primary family. We hope you find everything you need to make this season a little brighter!

Enter code FAM30 at checkout to get 30% off all items except those marked clearance. Clearance items are up to 60% off, prices as marked. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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