Bestselling Basics 🏆 30% OFF this week only!

Jul 2, 2024, 4:45 PM•primary

Enjoy 20% off your first order with code MY20PCT*

Hi there,

Big news! We don’t do this often, but we are offering 30% off EVERYTHING sitewide for one week only. This is an especially great time to stock up on must-have basics that we don’t discount very often!

Here are a few 5-star favorites to add to cart for kids—but hurry, these won’t be on sale for long.

The Jogger (now $20.50)
The Short Sleeve Classic Tee (now $10) Restocked in select colors!
The Short Sleeve Slim Tee (now $10) Restocked in select colors!
Short sleeve pique polo (now $13.50)
The Gym Short (now $17) Selling fast!
The Zip Hoodie (now $27.50)

And here are some top picks for baby, too:

The Baby Jogger (now $14)
Baby play short (now $9.75)
The Short Sleeve Baby Tee (now $8.25)
The Organic Long Sleeve Babysuit (now $6) Selling fast!
Baby heathered henley shortie (now $10)
Baby bike short (now $7)

Happy shopping,
Team Primary

P.S. ALL grown-ups styles are on sale, too! Personally, we’ll be stocking up on basics like $17 solid tees.

*Code MY20PCT for new customers only. Cannot be combined with other offers.
One time use per household.
 
Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Sale ends 7/8/2024. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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