“Soft and approved by a picky 5 year old” ⭐⭐⭐⭐⭐

Sep 12, 2024, 1:00 PM•primary

Get 20% off 5+ items w/ code FALL24PASS (excludes clearance)

Heathered Cotton Is Back! Stock up on this #1 fan-favorite fabric for fall—plus explore new colors & styles for baby and kids. shop now

Introducing the raglan tee in five vibrant solids

So many sold-out striped faves are back in stock

… plus meet our newest stripe, the field stripe!

Stock up on returning faves like henley and baseball tees, and match with baby in coordinating bodysuits and rompers!

“Superior to most kid's tees, the texture is luxe yet launders well.” – Brigitte M.

USE CODE: FALL24PASS Fall Savings Pass 20% OFF 5+ ITEMS! PLUS FREE SHIPPING! Excludes clearance Stock up now

 
Promotion code FALL24PASS requires 5+ non-clearance items in the order, and a 20% discount will then apply to all non-clearance items in the order. Multi-pack and bundle styles count as 1 item in the order. Cannot be combined with other offers.
 
All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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Latest Emails from primary

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Wed 12:01 PM

Fresh markdowns are here: What to shop now 📌

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Tue 12:02 PM

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Jul 23, 2025, 12:00 PM

Under $25: Tees for summer! ☀️🛍️

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