Your faves are 30% off! 😉

Oct 12, 2025, 1:00 AM•primary

Hi there,

The entire site is on sale right now for our annual Friends & Family Event—which means it’s the perfect time to grab all of their go-to favorite basics… in alllll the colors!

Here are the most loved styles this week for kids:

Jogger (~~$34.50~~ $24.15)
Lightweight puffer jacket (~~$68.00~~ $47.60)
Legging (~~$18.00~~ $12.60)
Long Sleeve Classic Tee (~~$18.00~~ $12.60)
Organic PJ separates (~~$16.50~~ $11.55)

For baby:

Organic zip footie (~~$24.50~~ $17.14)
Organic long sleeve babysuit (~~$14.50~~ $10.15)
Sweatshirt romper (~~$34.50~~ $24.15)
Lightweight puffer jacket (~~$58.00~~ $40.60)
Organic pant (~~$16.50~~ $11.55)

Plus check out exciting new arrivals – also 30% off for a limited time! And for extra amazing deals don’t forget last chance clearance for baby and kids—amazing savings while they last.

Happy shopping,
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. Clearance items are up to 60% off, prices as marked. No additional discount codes apply. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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