Up to 60% OFF: Your Summer Savings Checklist ✅

Jul 27, 2025, 1:00 AM•primary

Hi there,

There’s so much on sale right now, it can be hard to find all the best stuff—so we rounded up our picks for summer to get you through heatwaves and even those very first still-warm days of fall (and school!).

🏖️ 40-60% Off Summer Steals:

Breezy styles in favorite summer fabrics like 40-50% off gingham rompers, shorts, and button downs for kids plus 50-60% off matching shorties for baby
Go-to solid tees like the flutter tee and beach tee, plus 60% off active faves like the FlexKnit tank and StayCool running short (going fast!)
Up to 60% off baby outfits and sets, featuring prints like our bluejays & fun graphic tees
Plus don’t miss underwear brief 7-pack and ankle socks also 40% off for kids

👗 Under $20 Dresses and Baby Shorties:

Just-in price drops for kids dresses ALL under $20: Like rainbow suns, confetti hearts, pears, & bluejays
And for baby these printed shorties are ALL now $15 in lemons, confetti hearts, flamingoes, plus dip-dye and heathered styles

☀️📚 Warm Weather Staples - great for now + Back to School!

30% off short sleeve pique, cotton jersey, and sweat-wicking FlexKnit polos
Short sleeve classic and slim tees just $12.25
Leggings in classic, relaxed, and capri styles, plus under shorts all under $15
Chino shorts in khaki to dress up or down, plus laid-back solids and stripes
And last but not least: lots of socks and multi-packs of all their faves up to 30% off

And if that wasn’t enough, for a limited time shop 25% off all of our super soft basics from joggers to PJs to get set for the season ahead. Plus check out lots of new arrivals starting to hit the site!

Hope this helps you score great styles you need now,
Team Primary

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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