⚠️These savings end TUSEDAY ⚠️

Sep 28, 2025, 12:03 PM•primary

Hi there,

In case you didn't hear: Your Fall Savings Pass ends Tuesday 9/30 which means there’s only a few days left to stack your savings SITEWIDE (including on already great markdowns).

Between the 20% Off Fall Flash Sale and Up to 60% Off End of Season sale, there’s LOTS to save on—just use code 25FALL at checkout to save on ANY 5+ items.

Here are some handy links to the best savings not to miss:

🍂 20% Off Fall Flash Sale! New fall arrivals are on sale—stack your Fall Pass for extra savings on leggings, joggers, sweaters, PJs, & more. Hurry, ends Tuesday!
🛒 Up to 60% Off Sale: BIG deals are going fast, so add a couple more of their faves to cart, like the short sleeve perfect pocket dress, under short, and ankle socks for kids plus lots of baby footies and play rompers, too.
🧥 Puffers for the Whole Family: Save on our rainbow of bestselling puffers including lightweight jackets and vests, parka puffers, PLUS the reversible puffer for kids with cozy fleece on one side and our lightweight puffer on the other (this sold out fast last year!)
🎃 Organic Halloween PJs are now 20% off! Save extra with your Fall Pass on rainbow ghosts and pumpkin prints.
🎁 Speaking of Festive: Our Holiday PJs arrived early! We know Halloween is just around the corner but wanted to let you know in case you needed an early burst of holiday cheer.

Finally, keep an eye on your inbox — there's so much goodness ahead as we head into cozy season but wanted to make sure you had a chance to shop these deals before they were gone!

Happy saving,
Team Primary

Fall Savings Pass - Enter code 25FALL at checkout to get 25% off any 5+ items. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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