primaryMon 1:00 AM

☀️ Your summer checklist SOLVED✓

30% OFF for new customers w/code FIRSTORDER ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Hi there,

Summer’s almost here! Are you ready? Shop everything you need with 30% off for new customers—just use code FIRSTORDER at checkout. Don’t wait to shop, as seasonal faves tend to sell fast.

Here are your top essentials for the warm weather ahead:

☀️Rash guards & sun hats for baby and kids (made with built-in UPF 50+ protection!)
👕 StayCool tees & tanks for any adventure
🩲 Bulk-free swim diapers to keep baby comfy from the pool to the beach
🏖️ Hoodie towels in 100% cotton for extra coziness while drying off
🌬️ Tank dresses and shorties to keep them cool and get them dressed in a breeze
🎨 Summer-ready dip-dye and tie-dye styles (hurry, these sold out in a flash last year!)

And last but not least: It's also a great time to grab extra basics like socks & underwear, under shorts, classic tees, leggings & joggers, baby sleepwear, and more.

Happy shopping,
Team Primary

Get 30% off first order with code FIRSTORDER. Free shipping applies on first orders $25+ after all discount codes have been applied. Offer excludes clearance items. Other exclusions may apply. New customers only. Not valid on gift card orders.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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