Two Big Sales = One Perfect Time to Stock Up!

Jul 13, 2025, 12:02 PM•primary

Hi there,

In case you didn't hear—we are running TWO big sales right now. First, the End of Season Sale is up to 60% off everything you need for summer. Plus, shop The 25% Off Basics Sale for so many Primary favorites including bestselling joggers, ALL uniform, ALL activewear, and more to take them from summer into fall (and dare we say it already… back to school!)

Here are some handy links to our best savings for now & later:

25% Off Bestselling Basics for kids, including the entire Uniform Shop!
25% Off Favorite Essentials for baby
Up to 30% Off Kids Activewear
Up to 60% Off Summer Steals like:
- Swim
- Tees & Shorts
- Dresses
- Baby Rompers
- PJs
Up to 60% Off Clearance (truly the BEST deals of the season so grab them while you can!)

Finally, keep an eye on your inbox — there's so much goodness in store for the Fall season ahead as we restock bestsellers and add our first drops of new arrivals (more to come soon!)

Happy shopping,
Alex & Team Primary

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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