UPF 50+ Swim: Prints Worth Talking About

Mar 21, 2026, 1:00 AM•primary

Hi there,

While everything is 30% OFF, I wanted to share a quick round-up of fresh UPF 50+ swim prints for the season.

Here are a few top new prints to explore with easy mix and match solids and stripes:

Plus, pair up with these easy beach bag additions:

UPF 50+ hats
New hoodie towels in 100% cotton

And in case you're wondering what else is new: here are a few more additions to the Swim Shop for the season!

Full-zip rash guards
Swim crossback top and shortie silhouettes
New colors: pink lemonade, lime, & iris
Swim trunks with chafe-free FlexLiner

To warmer days ahead!
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. No additional discount codes apply. All clearance items 50% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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