30% OFF EVERYTHING! Sweater Weather 🤝 Rainbows 🌈

Oct 2, 2024, 1:05 PM•primary

The Annual Friends & Family Event. 30% OFF SITEWIDE No code needed! Shop 30% off everything

Refresh Their Rainbow! Jump into sweata weatha with the latest fall drop of cozy rainbow crewnecks, leggings, baby rompers and more.

Rainbow stripes in head-to-toe styles like beanies, cotton crewnecks, leggings, and socks Shop rainbow stripe

A classic fall knit with a Primary twist: introducing the rainbow trim cardigan in 100% cotton Shop new sweaters

Confetti heart prints are back in french terry dresses, sweatshirts, rompers, and more Shop cozy fleece →

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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