This is really it: The Friends & Family Sale ends NOW

Nov 2, 2025, 11:01 PM•primary

Hi there,

30% OFF EVERYTHING in the Friends & Family Event ends tonight!!

Here are 5 quick places to shop and save while you still can:

Puffers & Outerwear in lightweight puffer, midweight reversible, and heavyweight parka styles
The Cozy Shop including favorite basics in warmer versions
NEW Family Holiday PJs in lots of new prints + flannel PJ options for kids and adults!
Easy Holiday Outfits including back by popular demand fair isle sweaters
Plus more in the Holiday Shop!

Happy shopping,
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. Clearance items are up to 60% off, prices as marked. No additional discount codes apply. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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