Get 30% off YOUR top styles (+everything else)

Mar 10, 2025, 1:00 AM•primary

Hi there,

Guess what?! We’re officially 10 🥳 (!!) and the party’s just getting started. To celebrate, we’re giving you 30% OFF EVERYTHING—yes, everything—with code 10YEARS. And since we wouldn’t be here without you, it’s only right that we celebrate the styles you’re loving the most while they’re on major sale.

Here are the top 5 most-loved styles for kids right now:

For baby:

Saving the best for last—these adult styles are flying off the shelves:

Here’s to 10 true, colorful years!
Team Primary

P.S. If you have a memory or story about your child in Primary, we’d love to hear it — just email 10years@primary.com to share.

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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