Virtue Cider founder takes company back to its roots

Dec 6, 2024, 2:00 AM•crainalerts

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Thursday, December 5, 2024

Virtue Cider’s founder bought back the company from AB InBev. Now changes are afoot.

Now that the cider maker is independent again, founder Greg Hall is planning to take Virtue back to its roots. And do some renovations at its 48-acre Southwest Michigan farm.

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