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Remembering McDonald's marketing chief and his legacy

Jul 19, 2024, 7:00 PM•crainalerts
Remembering McDonald's marketing chief and his legacy

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Friday, July 19, 2024
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Remembering McDonald’s marketing chief Larry Light and his legacy, which goes beyond ‘I’m Lovin’ It’

Larry Light, who died last month, pioneered brand journalism, a less precious way of thinking about branding that is highly relevant today.
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