Preorder Now! Sony FE 16mm & 400-800mm G Lenses + New Gear from Panasonic, Sigma, Canon & More!

Lumix S1R II Mirrorless Camera
"...astounding image quality, high-speed performance, and cutting-edge video tools..."

BF Mirrorless Camera
300-600mm f/4 Lens, 16-300mm f/3.5-6.7 Lens and More f/2 Contemporary Series Lenses

PowerShot V1 Digital Camera
"...compact digital camera meticulously crafted for today's content creators..."

Otus ML 50mm and 85mm f/1.4 Lenses
Sony E, Nikon Z, Canon RF Mounts

Simera 75mm f/1.4 ASPH. Lens (L-Mount, Black)
Manual Focus Design

Summilux-M 50mm f/1.4 Lens (Leica M, Silver, 2025 Version)
"...timeless vintage appearance with an optical redesign..."

LED 100 C RGB LED Monolight
Elinchrom's first-ever continuous light. Single and Dual Light Kits available.

4-Section Carbon Fiber Video Tripod Kit with Fluid Head
190 and 055 Series Carbon Fiber and Aluminum Tripods and Heads for Photo and Video

IM22 Mini Flash
"...very sleek, small cube design..."

FJ 400 and FJ800 Touchscreen Strobe
Available in various systems and kits.

Aurora 400 Color Negative Film (35mm Roll Film, 36 Exposures)
"...offers rich dynamic range, smooth fine grain, and a natural palette..."

Walker Pro Backpack
Available in 16L, 24L and 30L capacities.

Cage with Top Handle for Panasonic Lumix S1R II (Raven Black)
Also available in Space Gray and without Top Handle

LightColor Meter
"...highly advanced, wireless device that provides accurate light and color measurements..."

CP5 Lite5 5" Rear Camera Monitor for Smartphones with One-Tap Instant Sync
"...wireless transmission of smartphone images, with shutter control, record and playback functions."

AC-E19N AC Power Adapter
"...compatible with the EOS-1D X Mark III DSLR..."

32Classic Mix Strip
"...all-analog mix strip designed to bring the renowned sound and flagship 32Classic console processing tools into your studio..."

Multi/Poly Analog-Modeling Synthesizer
"Blend rich, classic analog sounds with modern digital flexibility..."

TD-3-TG Analog Bass Line Synthesizer with 16-Step Sequencer
Multiple Color Variations

MS-5 Two-Voice Monophonic Analog Synthesizer
"...a pure analog synthesizer based on the original Roland SH-5..."

Quintessence Harmony Intelligent Harmonizer Pedal
Also 250W Bass Amplifier Head, Chorus/Flanger Pedal and Booster Pedal

FreqInOut FO1 USB-C Hardware Interface for DAW
"...integrate outboard gear within your digital workflow..."