Exposure Explained, FUJIFILM 400mm Lens, The Alice Camera + New Sony Fisheye Zoom!

Sep 8, 2026, 7:11 PM•bhphotovideo

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Exposure is photography! And we’ve put together the ultimate guide to teach you the basics, from the three pillars of exposure to how we control exposure to achieve our artistic vision.

Capture Distant Action with the FUJIFILM 400mm f/4.5

FUJIFILM has spent the past few years building quite the impressive sports and wildlife arsenal, and they’re not slowing down. Let's introduce the compact, lightweight super-telephoto XF 400mm f/4.5 R LM OIS WR lens.

Alice Camera: An AI-Driven, Interchangeable Lens Smartphone Camera

Everyone knows, “the best camera is the one you have on you,” but for all the innovations that phone manufacturers introduce, satisfaction with the results remains stagnant, if not declining. Enter the Alice Camera.

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