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Freedom, hunger, trust

Jan 25, 2024, 4:05 PM•beardbrand

FREEDOM, HUNGER, TRUSTYears ago, I was a complete shell of the man I am today. I was completely lost in my style, in my grooming routine, and in a career I found unfulfilling.
I took a risk and I started to grow my beard out at a time when it wasn’t considered professional. But it was through that journey into grooming that I was able to discover my own confidence. This led me to invest in myself, my family, my career, and ultimately become a man that I’m proud of—a man who loves to explore new styles; a man who loves to try different looks.
I’m very proud of the person I’ve become, and grooming was the catalyst ten years ago.
Beardbrand was founded to help you be the person that you want to be—beard or no beard.
Eric Bandholz
Founder

OUR CORE VALUESFreedom
Beardbrand is proud to be fiercely independent. We were bootsrapped with no outside investors, banks, or debt. As a brand, this allows us to focus entirely on what matters most to us—providing an unrivaled customer experience and helping men develop the confidence through grooming to live life on their own terms.
Hunger
We’re hungry to grow but not at all costs. We believe in doing the little things right day-in and day-out. We aren’t interested in “miracle ingredients” and fads with only little anecdotal evidence to support the claims. We believe in foundational formulation strategies, not quick cosmetic fixes. When it comes to our products, the focus is always on quality over labels. We don't make decisions because it’ll sell more—we make decisions based on maximizing performance and value. Full stop.
Trust
We’re committed to full transparency with our customers. We’ll always let you know what ingredients we use and why we use them. We believe that our products are the best you can buy, but we also know it’s unrealistic to think a product will work for everyone. If ever a Beardbrand product doesn’t work for you, we’ll always make it right. Learn more about Beardbrand Assurance.

FEATURED PRODUCTS

Image of UTILITY BALM

UTILITY BALM

Image of MUSTACHE WAX

MUSTACHE WAX

Image of BEARD OIL

BEARD OIL

KEEP ON GROWING

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Austin, TX 78765
 
© 2024 Beardbrand ®

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