Worn Denim Is Out NOW! (FOR REAL)

3:45 PM (Today)•beardbrand

WORN DENIMWe planned to do a surprise launch of a small number of the new Worn Denim Cologne on Thursday, October 29th. 

Ultimately, we ended up surprising ourselves as well by sending that launch email today before the product page was live on the website. That has been corrected, and the Worn Denim Product Page is now live.

              SHOP WORN DENIM
            

Here's the deal: We love this new Worn Denim Men's Cologne so much that we couldn't wait until November to get a few units out into the world. 

A small number of Worn Denim Men's Cologne are available now for the true fragrance enthusiasts. We don't expect these to be available for more than a day or two. 

Inspired by the pioneers, miners, trailblazers, and believers. An ode to American workwear and perseverance.  

Worn Denim smells like golden sun over the Sierra Nevada. Hillside oregano, black pepper, and soft bergamot. Lost miner trails underfoot. Steady as worn denim. Faded indigo dye that reveals a map of your every movement. Sandalwood, incense, and agarwood deep in the fibers. A touch of good luck. The unwavering belief that you’re always just one strike of the pickaxe away from improving your prospects.
WORN DENIM FRAGRANCE NOTES
Top Notes: Bergamot, Black Pepper, Oregano
Heart Notes: Pimento Berry, Leather, Vanilla
Base Notes: Sandalwood, Incense, Agarwood

Grab one or two Worn Denim today while you can.

              SHOP WORN DENIM
            

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