I Can't Believe It's Been 13 Years

In February of 2012, I bought the domain for Beardbrand. Through these years there have been many exciting moments, learning lessons, and relationships built.

In those early days, I had no idea of what Beardbrand could become and who it could serve. We started with a blog and a tumblr page and then eventually started selling products.

Those long time customers will remember products like suspenders, wallets, bags, and even olive oil.

What’s been most important to me is listening to what the customers want. And that is both talking with y’all and seeing the performance of the products we offer.

2025 was a really special year because it was our first year that we allowed for customer voting on products and is the reason we’ve added Norse Winter as a permanent fragrance.

Nothing makes me happier than building a company that people love. It’s not just the products that matter, but the entire package including the team, the education, the experience, and the service. Our goals are to be excellent at all of the above.

I watched a video recently of an olympic champion and he mentioned how he wanted to train so well that even on a bad day, he ends up on the podium.

That is the same mentality that I have for Beardbrand. That even at our worse, it’s still a great experience.

In 2026 you’re going to see more Norse Winter, some new limited edition fragrances, and new sizing options. There is a potential that one of those limited edition fragrances will be permanent, and we’ll let y’all decide on that.

I’m not sure when we’ll vote because the last thing I want to do is release an incredible limited edition fragrance that won’t have a spot in the lineup. So we won’t be rushing to have that vote, but it will happen.

Beardbrand is very special to me and our customers are amazing. To the best of my abilities I want to serve you for as long as I am able. Thank you so much for choosing Beardbrand when there are so many options in the marketplace.

We do not ever take your business for granted.

Here’s to an amazing 2026 and Keep on Growing!

Eric Bandholz
Founder, Beardbrand