Life is hard; soften up

Sat 4:00 PM•beardbrand

ADVANCED BEARD SOFTENINGA soft beard is less itchy, easier to style, and is more likely to receive approval from your significant other. In other words, a soft beard keeps you and everyone close to you happier about your facial hair.
So, how do you soften up that rough and wiry beard? You start by conditioning it in the shower with a beard conditioner—or as we call it, Utility Softener.
Beardbrand Utility Softener features natural ingredients like coconut oil and shea butter that hydrate your beard hair and help prevent split ends.
Most men notice results the first time they use Beardbrand Utility Softener.
But, if you want to make your beard even more soft, touchable, and easy to style, try these advanced beard softening techniques.

CO-WASHING (CONDITIONER WASHING)It sounds counter-intuitive, but Instead of using a cleanser like Beardbrand Utility Wash every time you shower, try using Utility Softener instead. Utility Softener contains enough cleansing ingredients to take care of any common bacteria in your beard while keeping it moisturized. Reserve the stronger Utility Wash for a weekly deep-clean or for days when your beard is extra soiled with sweat and dirt.

LET IT SOAKApply Utility Softener at the start of your shower and let it soak in while you wash the rest of your body. The more time it spends on your hair, the more time it has to work its magic.

LEAVE IT INFor the ultimate beard softening boost, apply a small amount of Utility Softener to a damp beard, and skip the rinse altogether. Set it and forget it while you go about your day. Just be sure to give your beard a thorough rinse before adding more Utility Softener the next day.

Keep in mind that everyone’s beard is different, so experiment with these three techniques to find what works best for you. Now, go soften that beard!

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Austin, TX 78765
 
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