BEHIND THE FRAGRANCE
Ghost Tracer is for those who are embracing the new world.
I think I was more excited for Ghost Tracer to launch than any recent limited edition. I’ve always been drawn towards science-fiction and love the cyber punk vibe in a lot of futuristic movies.
When I see these movies, I’m drawn towards the dark nighttime vibes, the damp concrete streets with moss tucked into the corners, and the flicker of neon lights.
Ghost Tracer captures these smells – the electrical ozone from the neon, the rain on concrete, the organic moss, and just a ray of hope.
This fragrance is not dirty, it’s surprisingly clean and fresh. Those ozone notes shine bright.
I find this to be a great spring and summer time fragrance. Something lighter and not as moody as a Four Vices, Bold Fortune, or Temple Smoke.
With the acceleration of AI, it feels like we’re in the midst of a new world.
Ghost Tracer’s name is a nod to the “Ghost in the Machine” concept. That a little bit of our soul gets imprinted into the machine. To me it’s clearly evident in LLM’s and how they have been trained on our conversations on the web. We all have become a little bit of the ghost in the machine.
This can be your daily EdP. It is pleasant, familiar, and easy going. Wear it to the gym, office, or out on the golf course.
Eric Bandholz Founder
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