BUT WHAT ABOUT BEARD OIL?
Earlier this year, we released four formerly special-edition fragrances as full-time additions to our cologne line: Black Sails, Ghost Tracer, Desert Road, and Four Vices. And just last month, we launched Short Game, a new special-edition cologne fragrance. But we aren’t done. Beardbrand is all in on fragrance development, and we already have three more special-edition cologne fragrance launches planned for 2026. All of these fragrance launches have many of you asking: Will any of these fragrances ever be available in other products like Beard Oil and Beard Balm? The short answer is yes. As we did in 2025, we’ll put all of the existing cologne-only fragrances up for a vote. We’ll let customers decide which fragrance is the most popular, and the winning fragrance will be produced across the entire product line. Stay tuned for the remaining fragrance launches and information on the next round of fragrance voting. Keep on Growing.
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