Fragrance as an agricultural product

6:00 PM (Today)•beardbrand

LIKE OIL AND WINEWhat do natural fragrance oils, like those found in Beardbrand Cologne, have in common with wine?
No, our fragrance oils won't get you drunk, although they can certainly smell intoxicating.
The commonality between natural fragrance oil and wine has to do with agriculture.
The flavor profile of a wine comes primarily from the grapes used to make it and, to a lesser extent, the barrel that it is aged in. The same grape varies significantly in flavor depending on where it’s grown. That’s why certain regions (Italy, Napa, Argentina) have become synonymous with wine.
Here’s where things get interesting. The flavor of a grape is also different from year to year. If a region gets too much rain—or not enough rain—the grape's flavor profile changes. That’s why the year a wine is produced (also known as the vintage) becomes important to wine enthusiasts.
Most of the essential oils used to create Beardbrand fragrances are agricultural products. Like grapes, the fragrance of those ingredients can vary for all the same reasons.
And really, this agricultural phenomenon applies to all Beardbrand products.
Of course, we could source synthetic fragrances that are unchanging — but that feels unnatural, neutered, and uninteresting to us.
Instead, our philosophy on fragrance is similar to our philosophy on most things in life. The smell of a fragrance is one of the billions of brief, fleeting moments we’ll have in our lifetimes. We like that those moments aren’t mass-produced but instead naturally evolve the way we all do.

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