Take Command of Your Beard

Apr 16, 2026, 9:00 PM•beardbrand

TAKE COMMANDThe average beard is made up of roughly 30,000 individual hairs.
That’s practically a small army you’ve got growing on your face. And without proper training and discipline, you’ll find yourself with a full-on man-mane mutiny on your chin. We’re talking flyaways and general disorder all over the place.
So how do you keep your beard in line? Some good old Beardbrand Styling Paste and a stiff-bristled boar’s hair Beard Brush is a good place to start.
We’ll let Chaise tell ya about it: 

A 5-star review from Chaise H. Verified by Shop.

"Before the Styling Paste, I had a random, haphazard assemblage of stray facial hairs, each one turning to its own way. In 2022, I pulled the trigger and ordered the Styling Paste. Now, armed with nothing more than this viscous amalgamation of awesomeness, a round brush, and a blow dryer, I have made my facial hair bow to my will. I no longer have millions of stray whiskers; I have a real beard and the power to shape it as I please."

Beardbrand Styling Paste is the zig to your beard’s zag.
The natural ingredients with no sulfates, silicones, or parabens make it easy to wash out, so you don't end up with oily product residue in your hair. It provides enough hold to keep thick, curly hair under control, keep thinner hair from falling flat, and keep the most unruly beards in line — all while leaving your hair flexible, touchable, and soft.
Don’t let your beard run amuck. Grab a jar or two of Beardbrand Styling Paste, and for extra command, don’t forget the Beard Brush. 

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