Yup, that’s a beard

GET PRESENTABLE

In December, there are only two kinds of men: men with beards and men with cold faces. Which one are you?

Now, if you just started growing your beard in November, it's likely time to start cleaning it up and making it look presentable for the holidays. Here's your week 4 beard checklist.

WEEK 4 BEARD CHECKLIST

✔ Maintain your neckline
✔ Trim your cheek lines & mustache (optional)
✔ Start considering beard styles
✔ Wash, condition, and soften with Utility Wash and Utility Softener

1. MAINTAIN YOUR NECKLINE

We’ve talked about trimming your neckline in previous emails in this series but remember to maintain your neckline as well. At a minimum, clean up your neck once a week but don't be afraid to do it twice per week. Don't have a reliable beard trimmer? Grab the brand new Beardbrand Utility Beard Trimmer which is officially available now!

2. TRIM YOUR CHEEK LINES & MUSTACHE

Depending on how dense your beard hair is and how high up on your cheeks it grows—you might want to consider trimming your cheek lines this week. If you have mustache hairs that are starting to get scraggly and hang over the top lip, you can also clean your mustache up. Carlos Costa shows you how to take care of both necklines, cheek lines, and mustache in this video.

3. CONSIDER BEARD STYLES

When growing a beard, it’s never a bad idea to have a beard style that you are working towards. Now that you are starting to get an idea of what your beard is capable of, it’s time to consider what beard style you want to go for. If you don’t have a style in mind already, check out this article for inspiration: The 23 Best Beard Styles for 2024.

4. WASH, CONDITION, AND SOFTEN

Now that your beard hair is getting longer consider adding Beardbrand Utility Wash and Utility Softener to your shower routine. The number one complaint people have about beards is that they’re dirty, rough, and wiry. Keeping your beard clean is easy. But keeping it soft and hydrated is where things get a little tricky. This is where Utility Wash and Utility Softener come in.

Utility Wash is formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard without stripping away too much moisture.

Utility Softener conditions hydrates, nourishes, and strengthens the beard hair, helping to prevent the damage and breakage that make your beard feel untouchable. The result is a healthier beard that is softer, easier to manage, and 100% more touchable. Beard Softener also contains some gentle cleansers that, with daily use, help to keep your beard cleaner.