A Lumberjack and a Viking Walk Into A Bar

Sep 10, 2026, 9:05 PM•beardbrand

THIS ISN'T A JOKEA lumberjack and a Viking walk into a bar.

The bartender looks up and says, “What is that incredible smell?”

The lumberjack says, “It’s the smell of fir balsam, oak, and leather." 

The Viking says, “You're wrong. It’s the smell of ancient resins burning in snow-covered wooden halls.”
And while the lumberjack and the Viking step outside to “settle their disagreement,” another man seated at the bar looks at the bartender and says, “That incredible smell is actually just ​Norse Winter from Beardbrand.”

That man’s name was John, and we’ll just let him tell ya about it himself:
​

A 5-star review from John S. Verified by Shop.

"I love this scent, a cross between a lumberjack and a Viking. And more importantly, my girlfriend loves it.You knocked it out of the park with this one."

Norse Winter smells like December in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. With primary notes of fir balsam, frankincense, and bergamot, Norse Winter wears like a more complex and resinous mixture of Spiced Citrus, Tree Ranger, and Temple Smoke.
Grab​ Norse Winter in the following products: Beard Oil, Beard Balm, Cologne, Sea Salt Spray, Utility Bars, and Deodorant. 

PS: More Norse Winter products are coming soon.
 

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