THIS ISN'T A JOKEA lumberjack and a Viking walk into a bar.
The bartender looks up and says, “What is that incredible smell?”
The lumberjack says, “It’s the smell of fir balsam, oak, and leather."
The Viking says, “You're wrong. It’s the smell of ancient resins burning in snow-covered wooden halls.” And while the lumberjack and the Viking step outside to “settle their disagreement,” another man seated at the bar looks at the bartender and says, “That incredible smell is actually just Norse Winter from Beardbrand.” That man’s name was John, and we’ll just let him tell ya about it himself:
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