The Story Behind Short Game Cologne

May 21, 2026, 9:00 PM•beardbrand

BEHIND THE FRAGRANCEShort Game — our first special-edition men's cologne of the year — drops on May 27th, 2026.
How did Short Game come to be? Let's hear directly from the fragrance creator.

I admittedly have not played very much golf. And the golf that I have played was admittedly not very good. But the time that I have spent on golf courses has stuck with me. Maybe it’s the people I was with, the perfectly manicured turf, or some mystic connection to my grandfather (who was an avid golfer). No matter how I slice it — and I always slice it — there’s a nostalgia I have for the game. 
When considering the existing lineup of Beardbrand fragrances, a truly green fragrance was missing. I wanted to create something grassy, fresh, and distinctly spring that pulled inspiration from vintage green fragrances of the 80s.
I wanted to name the fragrance after a particular jacket in a very particular color. Our lawyer said that wasn’t a good idea. What does he know, anyway? Well, it turns out that he knows a lot. So, we listened. 
The name Short Game is a bit of a double entendre. Because our colognes are alcohol-free, they sit a little closer to the skin. You might say these colognes are for your short game — when people are in close proximity to you. But don’t get me wrong. As I’ve been wearing this fragrance over the past several weeks, I’ve found it to have plenty of power and distance. 
Yes, this is a golf fragrance. But it’s also not a golf fragrance. It’s grass, and it’s leather. It’s fresh, and it’s timeless. And it’s here for a good time but not a long time. 

Mike Lawson
Beardbrand

FRAGRANCE NOTESFragrance Family: Green

Fragrance Type: Fresh and Bright
Top Notes: Freshly Cut Grass, Ozone, Citrus

Middle Notes: Violet Leaf, Tobacco

Base Notes: Suede, Leather, Cedarwood

Short Game Men's Cologne is coming on May 27th in a limited quantity.

COMING MAY 27TH

KEEP ON GROWING

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