The Luck We Make 🍀

Mar 17, 2025, 5:04 PM•beardbrand

THE LUCK WE MAKEHey Friend,
I used to think luck was something that just happened to you. Some guys just seemed to have it—confidence, success, the ability to walk into a room and own it.  
But looking back, the biggest shifts in my life didn’t come from chance. They came from the small decisions I made—deciding to grow a beard, to take care of myself, to invest in who I wanted to become. Those choices led to confidence, and that confidence led to everything else.  
Luck, in a way, is just the outcome of showing up for yourself. And I think grooming is part of that. It’s not just about looking good—it’s about taking the time to care for yourself, to set a standard for how you want to present yourself to the world.  
So if you’ve been waiting for a sign, maybe this is it. A reason to slow down, take care of yourself, and step into whatever’s next with confidence.
May your beard be full, your confidence steady, and your luck exactly what you make it.

Keep on Growing,

Eric Bandholz
Founder, Beardbrand

UPGRADE YOUR ROUTINE

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