Pinch and slide

Jun 6, 2024, 9:04 PM•beardbrand

PINCH AND SLIDEPinch and slide might sound like a dance move, but it’s actually a grooming technique that can help take your beard to unprecedented levels of softness — especially when paired with Beardbrand Utility Softener.
We’ll let Mark tell ya about it:

“I have a 14” mostly white beard with still some color tints. The problem I was having was that it was getting too dry throughout the day, some strands even breaking off. Following Sly’s advice, I started applying this product to my beard daily. Problem solved. Turns out, simply applying Beardbrand Utility Softener to my beard while it was damp, putting emphasis on the ends, was the solution. Thanks Beardbrand and thank you Sly!!”

For the ultimate softening boost, apply a small amount of Utility Softener to a damp beard after you’ve gotten out of the shower. But don’t just rub the softener into your beard. Instead, find the middle of your beard, pinch, and then slide the Utility Softener down to the tips. Repeat this motion until the softener is completely absorbed. And then just go about your day or night.
Why does this work?
The outermost layer of hair is called the cuticle. The cuticle comprises microscopic dead skin cells that give it a flaky look underneath a microscope. Think of fish scales. When all those scales are going in different directions, your beard feels rough to the touch.
Beardbrand Utility Softener applied with the pinch-and-slide technique coats the hair and helps all those scales stay in the same direction. This makes for a smoother, softer beard throughout the day.
Grab a bottle of Beardbrand Utility Softener, and pinch and slide your way to a softer and smoother beard.
PS: Want more grooming tips from Sly? Just text “STYLE” to 512-879-3297 for personalized grooming advice.

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