Shower like you give a puck

THESE BARS GO HARD

Beardbrand Utility Bars are back in stock. But maybe you've never tried our versatile puck-shaped soap/beard wash/shampoo before, and you're wondering what the deal is.

All you need to know is that these bars go hard.

The harder a bar of soap is, the longer it lasts. And the longer it lasts, the less frequently you need to buy it.

So, what makes Beardbrand Utility Bars harder and more long-lasting than the average soap?

Let’s break it down…

INGREDIENTS

All soap is made using a combination of butters, hard oil, and soft oil. The more butter and hard oil used, the harder the bar of soap. Three of the top four ingredients in the Beardbrand Utility Bar are cocoa butter, mango butter, and coconut oil (a hard oil).

CURING

During the curing process, any water used in the formulation of the soap evaporates. The longer a bar of soap cures, the harder it is. Beardbrand Utility Bars are cured for a minimum of three weeks before being boxed. But just how wine continues to age in the bottle, Beardbrand Utility Bars continue to cure up until the moment you start to use it.

SIZE

Most “big brand” bars of soap are between 2.6 and 4 ounces. Beardbrand Utility Bars are 5 ounces. Fun fact — Beardbrand Utility Bars are just a tad smaller than NHL hockey pucks. The Utility Bar may not withstand a 100 MPH slapshot, but they will withstand two to four weeks' worth of showers — if not more.

HOW TO MAKE IT LAST LONGER

How long a bar of soap lasts depends on a few factors and will vary from person to person. Naturally, Shaquille O’Neal (7’1” tall) would go through a bar of soap much faster than Kevin Hart (5’4” tall).

That said, there are some things you can do to extend the life of your Utility Bar:

1. Don’t let it sit in water, and let it dry completely between uses.
2. Use a washcloth or loofa to generate lather instead of using the bar directly on your skin.
3. Cut your Utility Bar into smaller pieces so only the piece you are using gets wet in the shower.
4. When your Utility Bar gets too low to use, press it into another bar.

Ready to go hard with your shower game? Grab a 3-pack of Beardbrand Utility Bars.