Look good, feel good

Jun 17, 2025, 5:02 PM•beardbrand

LOOK GOOD, FEEL GOODWe don’t know who first said the old aphorism look good, feel good.
And we’ll admit, the phrase itself is a little cheesy and worthy of a good eye-roll. But what if there was actual scientific evidence that validated the notion that looking good made you feel good?
There is.
A growing body of research tells us that how we dress impacts how we see the world around us and how we feel about ourselves in relation to that world. For example, a 2015 study found that wearing formal clothes increased feelings of power.
If something as simple as choosing to put on a suit is enough to make you feel more powerful, it’s not too far of a stretch to believe that a hairstyle and some fine-tuned facial hair can bolster our confidence as well.
Why is that significant? Because when you feel powerful and confident, you feel less self-conscious. And when you feel less self-conscious, you get out of your own head and into a flow state — and that is where the magic happens.
We’re not saying you have to spend hours in front of the mirror like a vain egomaniac. But a little extra care in your grooming routine and wardrobe can give you that extra kick of confidence to literally change your life. And that’s what we mean when we say grooming is self-investment.
As always, we’re here to help every step of the way.
Need advice on getting your beard, hair, or overall look just right? Text the word "STYLE" to 512-879-3297 for free, personalized style advice from Beardbrand.

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