Beardbrand Retro: An Email From 8 Years Ago

Aug 4, 2026, 4:00 PM•beardbrand

BEARDBRAND RETROToday we're digging into the Beardbrand vaults and sending an email from the previous decade. 

Why? 

Because this retro Beardbrand email from 2018 rings true for us now just as it did a decade ago. 

We are 100% independent.
You’ve probably noticed that we’re as big into personal growth as we are beard growth (Keep on Growing ring a bell?). Beardbrand is on a mission to help men become better versions of themselves through self investment and grooming. Our focus goes towards our mission, rather than raising money from outside parties.

Staying independent allows us to make key decisions that set sights on the long term. It means we can focus on providing an amazing customer experience, keeping slow moving products we believe in, or launching communities and content that doesn’t directly add to the bottom line.

That’s why we’re self-funded. Sometimes scarce resources + ambitious goals have required us to make some difficult decisions, but in the end, it’s always helped us move forward as a company.

Everyday we are driven to serve you to the best of our ability and I wanted to thank you for choosing Beardbrand.

Eric Bandholz
Founder

A lot may have changed over the last 8 years — fragrances, packaging, product names, fonts, colors. etc. — but the most important thing has remained unchanged: we're still fiercely independent and focused on our mission. 

Keep on Growing!

SHOP NOW

KEEP ON GROWING

Change your email preferences or unsubscribe here—no hard feelings! You can also review our privacy policy here.
 
Beardbrand PO Box 4777
Austin, TX 78765
 
© 2026 Beardbrand ®

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