Apparently, we’re “not very good” at marketing

5:06 PM (Yesterday)•beardbrand

MARKETING SCHMARKETINGIf you were to read any marketing, advertising, or copywriting book published in the past five years, it would give you all of the following tips:
   • Make bold promises about how your products will instantly make people’s lives        better.
   • Showing drastic before and after transformations.
   • Write in one-sentence paragraphs because people hate to read.
There’s some validity in these tips, and we would probably sell a lot more products if we marketed like this. Oh well.
Here’s the thing — using Beardbrand products will not instantly improve your life. It won’t instantly make you feel more masculine. It won’t instantly help you get the girl or anyone that you’re hoping to attract. And it definitely won’t make you a better father, son, brother, husband, partner, friend, employee, boss, or community member.
What will help you do everything mentioned above is being confident in who you are and loving the man staring back at you in the mirror. And the only way to get to that stage is by investing in yourself and your self-growth in small, incremental steps.
Now, it just so happens that we believe grooming is an essential catalyst in helping you feel more confident, which ultimately helps you keep growing.
At the end of the day, we’re not interested in selling as many products as we can as quickly as we can. We’re more interested in creating a community of awesome men who just want to Keep on Growing.

              KEEP ON GROWING
            

KEEP ON GROWING

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Beardbrand PO Box 4777
Austin, TX 78765
 
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