We Should Have Included A Disclaimer

Aug 27, 2026, 9:04 PM•beardbrand

WHOOPSWe’ll be honest: we didn’t fully think things through before we launched Fox Hunt Men’s Cologne. We certainly didn’t consider all of the possible ramifications.
In hindsight, we realize that we should have launched Fox Hunt with a disclaimer. Something to the effect of, “Warning, Do Not Buy Fox Hunt Men’s Cologne If You Currently Have A Favorite Fragrance.”
But we’ll let Jimmy tell ya about it:

A 5-star review from Jimmy. Verified by Shop.

I have a bit of an issue with Fox Hunt…it’s my favorite scent yet. I used to be a big fan of Old Money. When y’all release Bold Fortune, it was the best. That was it. I converted to BF everything. Then, Ghost Tracer was better than that and I gathered all the oil I could when it did not win the voting - Norse Winter being as good as it is was a nice consolation prize, especially since it actually pairs well with GT. Now, Fox Hunt blows them all out of the water. You can’t keep doing this to me. It’s the smell of strategy, reverence, masculinity, and courage in one bottle.

We hope you can forgive us. We get really excited about fragrances. But we really, really like fragrances at Beardbrand. We’re kind of obsessive.
Correction: we’re very obsessive.
And we think Fox Hunt might be one of our best releases yet.
If you haven’t grabbed one yet, there’s still time to catch it before it sells out.

SHOP NOW

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