A Heartfelt Goodbye from Alala & Our Founder

Dec 16, 2025, 1:04 AM•alalastyle

Dear Alala Family,

After much reflection, I've made the difficult decision to close the Alala brand at the end of 2025.

Yes, there are practical reasons, rising tariffs, higher costs, and the many challenges of running a small business in today's world.

But if I'm being completely honest, the decision comes from something deeper.

After more than a decade of dedicating my time and energy to work, I've realized that life is so much more than that. Now that I'm in my 40s, I see things differently.

I've grown increasingly at odds with the idea of overconsumption and I've come to see that running a clothing brand, no matter how thoughtfully, sits at the center of that tension.

My heart is craving peace and a slower pace of life. I want to spend more time with my family, my dogs, riding horses, exploring the world, and simply getting to know myself again. I imagine many of you can relate to this feeling.

My next chapter is about rediscovering joy, simplicity, and meaning. I hope to build something new in the near future, something aligns with these values and this slower, softer way of looking at life.

In the meantime, we have launched our 70% Off Everything: Goodbye Sale (and some other surprises next week) to celebrate moving on. Please take the opportunity to stock up on your favorite pieces while you still can.

It has been the greatest joy and honor to bring you beautiful clothing over the last eleven years. Alala was built with love, passion, and a belief in strong, dynamic women, and that spirit will always live on in each of you who've worn our pieces, shared your stories, and supported this dream.

From the bottom of my heart, thank you for being part of this journey.

With love and gratitude,
Denise & The Alala Team

PS: Loyalty members, we have added all applicable credits to your account so please make sure to use them before December 31, 2025.

We love that you signed up for our emails, but if you’re not feeling us anymore, you can unsubscribe at anytime.

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