Today, our doors officially close.
Typing those words still feels surreal, this brand has been my life for over a decade, a place where I poured my creativity, my ambition, my heart, and so many seasons of my story.
I want to say thank you, truly, for every order, every message, every moment you chose to support a small, female-founded business. You helped build this dream right alongside me. I hope our pieces brought you confidence, comfort, and a little joy every time you wore them.
Closing Alala was not an easy decision, but it was the right one.
I'm so excited to step into a new chapter in 2026, one that's slower, softer, and more aligned with the woman I'm becoming. I'm trading burnout for peace, hustle for intention, and creating space for a life that feels beautiful and aligned from inside out.
And this isn't goodbye forever, just to this chapter. If you'd like to follow along as I rebuild, rediscover myself, and share the next evolution of my journey, I'd love to invite you with me. I'll be sharing my post-Alala life and everything I'm learning on the other side.
Thank you again for being part of something that has shaped my life forever. My heart is full, and I'm deeply grateful for you.
Wishing you the very best in 2026.
With love and gratitude,
Denise
Founder, Alala