An Update from our Founder

Apr 14, 2025, 12:01 AM•alalastyle

Dear Alala Family,

I hope this note finds you well, at the start of a wonderful new season.

I write to you on the heels of major tariffs being levied on the world’s biggest apparel manufacturing countries, bringing much uncertainty to American small businesses and consumers alike.

I want to assure you, first and foremost, that Alala will NOT be raising our prices in response to the tariffs. On the contrary, we will be striving to offer you value and savings at every opportunity.

Our manufacturing is split between domestic and international partners, and we will be working with both to figure out the best way forward.

I know that a new pair of leggings is not going to change the world, but if we can bring you some joy, comfort and confidence at a good value, that is what we strive to do.

Running an independent apparel brand has never been more challenging, and so I remain grateful for every one of you, and for every order that we receive.

Thank you always for your support.

With love and gratitude,
Denise

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