"Holy Sh*t this is Good"

Oct 29, 2024, 12:04 AM•usehuron

That's the resounding feedback we've heard from friends, creators, and customers since launching our Cypress + Vetiver EDP last week. While our award-winning scent family leans masculine, it's not overpoweringly 'Phoenix 2.0' or 'Arctic Blast.' We all remember those. And Huron is definitively not those.

In fact, all of our fragrances are developed in-house by our co-founder Matt Teri. With a career spanning over two decades in the beauty and CPG industry, Matt has earned a reputation as a pioneer in men’s skincare. His background in product formulation and brand development is extensive, having led product innovation at some of the world's most iconic beauty brands, including Estée Lauder, Tom Ford and Lab Series. He's the reason our fragrances are crowd (and nose) pleasers.

So here is what Cypress + Vetiver is:

- Active and exhilarating

- Woodsy and clean

- Long-lasting yet not overpowering (or as we like to say, 'make an entrance without clearing the room')

Here are some of my favorite pieces of feedback thus far. And worth mentioning that these are coming from the female perspective:

"LOVE the new scent. putting it on my gift guide for men!!!"

"Holy sh*t this is good. I need that."

"From my wife: WHAT IS THAT IT SMELLS SO GOOD"

Suffice to say that while this is still a masculine-leaning scent, it's definitely turning the heads (and noses) of the female audience.

If you're on the fence, with every full-size purchase we include a Travel Sample Vial, which is good for 35 sprays or so. If the fragrance isn't for you, just send back the unopened full-size bottle for a free return. It's as easy as that and risk-free as can be.

Here's to smelling like a 12-out-of-10 this fall (and beyond).

Stay fresh,

- matt

PS: if you need some video inspo on how we build this fragrance, check out this video

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