Psst… want to know how we made it?👀

8:05 AM (Today)•uklash

From brainstorming to landing in your beauty bag, a lot goes into creating your next lash favourite.

We wanted to let you in, so here’s a sneak peek into the making of our Lash Lift Gel.

SHOP LASH LIFT GEL

After months of ideas, creative direction, retailer conversations and planning what this launch could become, the shoot is the moment everything comes together.

We headed to The Ned in London, a cinematic setting that’s even played backdrop to James Bond film’s in the past, where rich woods, warm brown tones and mid-century details perfectly complemented our sheer caramel glaze gel.

& the lashes were lifted!

Over two days, we were hopping in and out of lifts with our stylist and photographer, chasing the perfect shot, keeping the coffee coming and capturing every angle in between.

With two beautiful models and a very busy shot list, there was a lot to keep on track. But one thing that didn’t fail us? The lashes. Lifted, defined and staying exactly where we wanted them, from first shot to last.

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