The One That Started it All
After months of being out of stock, the Walnut Daily Focus Kit is back!
When I was designing the original Analog back in 2020, I knew the material had to be right. If something is out of sight, it's out of mind. I wanted to create a beautiful object that I would be proud to leave out on my desk.
I chose solid American Black Walnut because I loved the warmth of the wood grain. It has that timeless mid-century modern feel and goes with just about anything.
That walnut version went on to raise $450K on Kickstarter and is what has transformed our entire company. And now it's used by over 50,000 people around the world. Crazy.
I love the our new aluminum version too, but I'll always have a soft spot for the original walnut Analog and the journey it's taken us on.
– Jeff
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